Autumn 2007 is the 10-year anniversary of the Ukrainian Fashion Week. Creation of the National week of pret-a-porte is an integral part of fashion business of any country. Following the best world standards, Ukrainian Fashion Week is a guarantee of stable social attention towards Ukrainian fashion, increase of trust of Ukrainians towards the label "made in Ukraine".
Second half of the 90ies of previous millennium... Svitlanka entered the 9th form, Andriyko became the freshman of a textile college, in Lvov and Kyiv Olenka and Irinka are getting prepared for the following examination... Ukrainian public world is getting used to pronounce the phrase "week of pret-a-porte". 2007. Svitlana Bevza made a debut with an independent fashion show, Andre Tan backs up his popularity by the TV project, Helen Dats' has added to her victories on international competitions presentation of luxurious collections on the national podium, Iryna Karavay is working on her 9-^th collection... Ukrainian public celebrates the 10^th anniversary of the Ukrainian fashion.
During these 10 years Ukrainian Fashion Week and the designers became much more than the cultural barometers of society: from participation in an inauguration of the President to creation appearances of Eurovision's winners, from the garments of the heroes of popular TV shows to partnership in the movies of Roman Balayan and Kira Muratova, from the covers of magazines to participation in high-ratings TV projects, from being among the judges (judging) of Miss Europe to foundation of the European Council of Fashion - the influence of the Ukrainian fashion and its heroes on the life of the country can be hardly overestimated.
"Ukrainian week of pret-a-porte is the first among series of such actions, it will be held periodically, twice a year, the main objective of it is the popularization of national fashion and its producers. The Ukrainian Fashion Week is a cultural action of national importance, which, in course of time, can grow into commercial, as it is accepted all over the world. The action is planned as a domestic analogue of annual weeks of "pret-a-porte", which take place in Paris, Milan, London, New York and other capitals of the world. It will stimulate designers to produce new collections not from time to time, but systematic, in accordance with development of new directions and styles" - so sounded the quotation from the press-release of the first Ukrainian Fashion Week, which took place in November, 1997 in the apartment of Kyiv's Karaim's kenasa.
In 10 years the country has a chance to analyze the results of these theses being fulfilled in real life. One can say confidently, that today Ukrainian Fashion Week is the professional action of national importance, which fully meets the standards of the European weeks of fashion.
Let us remind other projects which were born within the framework of Ukrainian Fashion Week. The project founded in March, 2003 "New Names" - shows of the best talented young designers - became a flight bar for many designers already known for today.
The project "Fresh Fashion, founded in October 2006, gave a possibility to young designers, who are already well-known but whose business only starts to develop, to declare about themselves.
Appearance in the official schedule of the Week a separate day of male fashion "Man's fashion day" let thousands of men of the country be involved into fashion process, now their right to be elegant and fashionable is protected by collections of designers.
In March, 2006 Ukrainian Fashion Week gave a start to the project Trade Mark Defile. It introduces defiles of leading trade marks of clothes, presented on the Ukrainian market. In September it took place for the fourth time and was special in the way that, except traditional participants, the second lines of designers (Oksana Karavanska, Anna Babenko, Svitlana Tegin, Helen Oliynik) were presented.
For a festive year the hero of the occasion prepared itself and the country a few presents: in May Ukraine became a co-founder of the European Council of Fashion, in June the annual Holiday Fashion Week was founded, in March of the coming year Artek Fashiîn Day's will be held.
Collections of the Ukrainian designers, each of whom has atelier or studio, become more accessible for users. Those, who love and want to purchase clothes of known Ukrainian brands, can find them both in monobrand and in multibrand shops. In Ukraine there are: 21 shops in Kyiv, 3 shops both in Lvov and in Odessa, 2 - in Kharkov, Donetsk, Dnepropetrovsk and a 1 shop in Kherson. Ukrainian designers' brands can be found also in Russia. There are two shops in each Moscow and Saint Petersburg and one shop each in Saratov and Ekaterinburg.
We are proud of the fact that collections of some participants of Ukrainian Fashion Week are sold in Europe: Liliya Pustovit presents the brand of NB Poustovit in Bologna (Italy), London (Great Britain), Zurich (Switzerland). The first line of "Andre Tan" is sold in Paris (France) and Berlin (Germany). In the Italian city Al'ba collection of Golets the first line is presented, in Monaco - collection of Diana Dorozhkina, and in Amsterdam (Netherlands) - of Ilona Kuts.
Another quotation from the Manifest of Ukrainian pret-a-porte in 1997 said: "The action is held with a wide informative support of mass medias: 7 TV channels, 4 radio stations, 6 newspapers, 4 magazines".

In March, 2007 168 mass medias were accredited for the Ukrainian Fashion Week. In October, 2007 our media partners became:
The Main television partner - First National Channel;
Traditionally media patronage is carried out by the Publishing House "Kommersant";
General media partner - Kyiv media holding, which supports us by whole resource. And on October, 12 we will meet in the Main hall of the city administration for the reception, organized by the Holding in honor of the 10-years-old anniversary.
And with pleasure we present our media partners.
All-Ukrainian radio network "Melody" is an exclusive radio partner.
Television production partner - Final Cut Media, the company known, above all by the broadcasting of the program "High society life".
Magazine "Sezony mody" (Seasons of fashion) - media support.
Fashion TV is an official television partner.
"Glavred" is an internet partner.
"EGO" is a stylish male magazine, which supports Man's of fashion day.
"Elle" - fashionable partner.
"Viva" is the first magazine about public people. "Max" - lifestyle-partner.
"10 days" is a guide-book of the Fashion Week.
Magazine "Focus" with a famous slogan "Focus on fashion".


The second decade of the Ukrainian Fashion Week will begin with establishing of optimistic aims: output on world podiums and show-rooms, creation of powerful fashion-portal, conquest of a 10% of the Ukrainian fashion-market. Will it be fulfilled? Let's talk about it in October, 2017.